We are Appropriate. We are a creative studio in Brighton specialising in digital & print design. We believe there is no 'one size fits all' - all our products are made to measure & we aim to deliver bespoke solutions which are appropriate to you.

Our Approach



You can't rush good design, just like you can't rush a good cup of tea. In our first meeting we will take time to learn about you, your ideas, needs, & discuss ways in which we can move forward. Work out what communications & mediums will work best for you, your business & your clients - all over a cup of tea.

An appropriate proposal will then be put together tailored to your needs & once your satisfied we will move onto the next stage.


This is the stage where everything comes together & starts flourishing. Before beginning our initial creative work we shall research into your current & foreseeable competitive market. Designing a solution that is right for your business & clients.

During the design stage we shall work with you to ensure we have a design we are all happy with – one that is effective, beautiful & appropriate.


This is where we tighten up all the nuts & bolts & make things work. Whether that is getting your tailord brochures printed or coding your new bespoke website. We build everything in-house & have reliable printers that we use regularly.

Our objective is your personal satisfaction, we will work with you side by side to achieve this goal; to accomplish an end result that you are content & confident with.

Who We Are

Founded at the start of 2011, we're a small team specialising in digital & print design for small companies & individuals.

We offer a personal & bespoke service, working with you & your company to deliver a product that is appropriate to you.

What We Do




From a full rebrand to a logo for a startup company we can help you become a better brand & have a consistent tone of voice.

We provide a complete package from design to print – seeing your product through from start to a high quality finish.

We specialise in hand coded websites using html, css, jquery & php. We also work with a wide variety of content management systems.

Our Projects

Izzy Tours logo ipad
Izzy Tours home page Izzy Tours Israel Izzy Tours Iceland
Izzy tours brochure Izzy tours brochure Izzy tours brochure Izzy tours brochure Izzy tours brochure Izzy tours brochure Izzy tours brochure

Spring 2011

Client: Izzy Tours
Type: Rebrand
Role: Design, Concept, Development
Technical: HTML, CSS, JavaScript, PHP, Photoshop, Illustrator

School tour specialist Izzy Tours wanted a complete rebrand. The brief was to convey visually the wonder of Iceland's stunning landscape as well as clearly presenting prospective group leaders with the all-important itinerary details. This brief was carried out through the website, brochure, business cards & logo with great success.

Cecily Tattersall Grid Cecily Tattersall Swimming pool Cecily Tattersall Contact

Spring 2011

Client: Cecily Tattersall
Type: Web
Role: Design, Concept, Development
Technical: HTML, CSS, JavaScript, PHP

Website for Brighton painter, Cecily Tatersall. The brief was to give the feeling that you were at an exhibition, to conincide with her 2011 exhbition. It was also required that it was updateable, so Flickr was used as a content management system & all the pictures / text is automatically pulled from there.

Crowther Overton-Hart Crowther Overton-Hart Crowther Overton-Hart

Summer 2011

Client: Crowther Overton Hart
Type: Web
Role: Design, Concept, Development, Content
Technical: HTML, CSS, JavaScript, PHP

Website for East Sussex Chartered Surveyors Crowther Overton-Hart. The brief was to convey both the experience & expertise of the directors, as well as the fresh approach of the practice, which was established in the summer of 2010 with the merger of two existing firms.

Yukka and Stamp Yukka and Stamp Yukka and Stamp
Yukka & Stamp as featured in Living etc.

Summer 2010

Client: Yukka & Stamp
Type: Branding, Print, Web
Role: Design, Concept, Development, Printing, Photography,
Technical: HTML, CSS, JavaScript, PHP,

Yukka & Stamp are a projects duo who are inspired by the challenge of compact city living & William Morris' adage to, "Have nothing in your house that you do not know to be useful, or believe to be beautiful".

Projects duo Yukka & Stamp has been featured in lifestyle magazine Living Etc, & received a commission from BBC Radio to create ten bespoke plant containers, including several transformed vintage radios.

Banana Farma Logo Banana Farma t-shirt design

Spring 2009

Client: Banana Farma
Type: Branding, Print
Role: Concept, Design
Technical: Adobe Illustrator

Logo & poster for a clothing company whose target market has a laid-back approach to life, with an emphasis on play rather than work.
Lecca Cafe Menu Lecca Cafe Menu Inside

Autumn 2011

Client: Lecca Café
Type: Print
Role: Design, Photography, Development
Technical: Adobe Photoshop, Adobe Indesign, Photography

A lovley local café needed new a menu designed for the start of Autumn. The menu ties in with the look of the local café & presents their tasty food with beautiful mouth-watering photos.
Komedia Poster

Spring 2010

Client: Komedia
Type: Promotional
Role: Design
Technical: Adobe Illustrator

Promotional poster for a Reggae Funk night at Brighton's Komedia featuring Tribal Vibe.

Bess in a Bother Poster

Summer 2010

Client: RSPA
Type: Promotional
Role: Design
Technical: Adobe Illustrator

Promotional flyer for a children's theatre performace about a bear called bess.

Say Hello

Please email us at hello@appropriate.is or use the contact form below: